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U.S. Defense Contractors Are Using ‘Battle Tested in Ukraine’ As a Marketing Label
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U.S. Defense Contractors Are Using ‘Battle Tested in Ukraine’ As a Marketing Label

Linux, marketing, and Palmer Luckey.
Matthew Gault
Dec 02, 2024
∙ Paid
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On today’s episode, I talked to Kollen Post about how and why Silicon Valley markets their drones as “battle tested in Ukraine.” We recorded it on Thanksgiving, Jason was busy spending time with his family, and Post and I went down some weird philosophical rabbit holes.

  • Impromptu drone developers

  • The Western image of the Ukrainian drone operator

  • Open source is king

  • The decentralized nature of Ukrainian society

  • Fundraising for war

  • The ignorance of the American people

  • Trump’s promise: You can forget it

  • Americans want to be heroes

  • Palmer Luckey is selling drone piece loot crates

  • iPhone vs. Linux

  • Jamming with Github

  • Onshoring the drone manufacturing process

‘Battle-tested in Ukraine’ — How US drone makers turned Ukraine into a tagline to sell west

Ukraine’s drones have a reputation for low cost. Buntar Aerospace wants to make them boutique

How Palantir Is Using AI in Ukraine

The Anduril merch store

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